Advertisers for a Sacramento-based radio show are dwindling after its hosts slurred transgender children and called the uproar that followed “a joke.”

During the May 28 broadcast of the Rob, Arnie & Dawn in the Morning radio show, which airs on KRXQ in Sacramento, hosts Rob Williams and Arnie States raised the hackles of gay rights groups with comments offered in a segment on transgender children.

“If my son, God forbid, if my son put on a pair of high heels, I would probably hit him with one of my shoes,” States said. “I would throw a shoe at him. Because you know what? Boys don't wear high heels. And in my house, they definitely don't wear high heels.”

“[T]hey are freaks,” Williams said. “They are abnormal. Not because they're girls trapped in boys bodies but because they have a mental disorder that needs to be somehow gotten out of them.”

“You got a boy saying, 'I wanna wear dresses.' I'm going to look at him and go, 'You know what? You're a little idiot! You little dumbass! Look, you are a boy! Boys don't wear dresses,'” States said. And about eight minutes later added, “You know, my favorite part about hearing these stories about the kids in high school, who the entire high school caters around, lets the boy wear the dress. I look forward to when they go out into society and society beats them down.”

The Gay & Lesbian Alliance Against Defamation (GLAAD) demanded an apology from the show's hosts, saying the radio segment promoted “child abuse.”

Instead, States defended his comments on the air, called the hubbub that followed “a joke,” and insisted he never advocated abuse: “I didn't do anything wrong.”

But fleeing advertisers disagreed.

“We listened to the segment and the follow-up comments, and found it quite difficult to defend,” Bank of America spokesman Joe Goode told the AP.

“The views expressed by the hosts are not consistent with our core values,” McDonald's said in a release. “As such, we are in the process of withdrawing advertising from KRXQ until further notice.”

According to a GLAAD blog post, ten major advertisers have fled the show including Chipotle Mexican Grill, Snapple, Sonic, Bank of America, Verizon, CKE Restaurants, Wells Fargo, Nissan North America, AT&T and McDonald's.

The Rob, Arnie & Dawn show is owned by co-host Rob Williams.