Marriott International and Hilton
Hotels & Resorts this week announced new campaigns aimed at the
LGBT market.
Marriott hired celebrated photographer
Braden Summers to create a portrait series featuring such notables as
NBA player Jason Collins and fashion model Geena Rocero.
Summers' job is to bring the hotel
chain's #LoveTravels
campaign to life.
“Braden's work so beautifully
illustrates the inclusiveness and equality that we embrace,” said
Marriott's Kristine Friend. “We are committed to ensuring that all
our guests feel comfortable at all of our hotels and are proud to
stay with Marriott. #LoveTravels is a universal theme we believe is
shared by all cultures and communities and truly represents our
company's philosophy and values. We also want to encourage our
guests and travelers around the world to share their own journey and
story through #LoveTravels @MarriottIntl.”
Summers' work was unveiled Monday as
building wraps at five hotels in Washington, D.C.
Marriott is sponsoring Gay Pride events
in Washington, D.C, New York City and San Francisco.
Hilton Hotels & Resorts is also
sponsoring events in three North American cities: Whistler,
Washington, D.C. And Toronto.
Hilton's Go Out campaign also
includes a revamped website (Hilton.com/GoOut). On Saturday, June
28, The Beverly Hilton will host the wedding reception for Paul
Katami and Jeff Zarrillo, plaintiffs in the case that successfully
challenged California's gay marriage ban, Proposition 8.