Out singer Brian Justin Crum will
perform today at a Spirit Day event in New York City sponsored by the
Kellogg Company.
Spirit Day supports efforts to combat
the bullying of LGBT teens. Supporters are encouraged to wear purple
today. Since its inception in 2010, GLAAD has played a prominent
role in promoting Spirit Day.
“At Kellogg, we firmly believe in
equality and inclusion in the workplace, marketplace and
communities,” said Kellogg's Mark King. “We have long been
allies and supporters of LGBTQ employees, their families and the
community.”
Crum performed at a special Spirit Day
breakfast at the Kellogg's NYC cafe in Times Square. On the menu is
the “Official Spirit Day Bowl,” which features Frosted Flakes
with fresh blueberries, lemon zest and blueberry jam that turns the
milk purple.
Crum, a finalist on NBC's competition
series America's Got Talent, also shared his personal story
about how bullying affected his life.
Kellogg brands also tweeted their
support.
“Today we're going purple to take a
stand against bullying. Because every flavor is equally amazing,”
Pop-Tarts messaged.
Tony the Tiger added: “I stand with
@GLAAD because the best way to #LetYourGreatOut is to be yourself.”